Developed around the starfish story, where a woman is tossing washed up starfish back into the ocean as they lay dying on the shore, and someone comes along and scoffs at her. He tells her she can’t possibly make a difference because there are thousands and she’ll never get to them all in time.  She picks one up, tosses it back into the water, and says,

“It made a difference to that one.”

Our mission is to create a ripple effect of impact in the world through beautiful storytelling, authentic vulnerability, and inspiring messages of hope and belonging in a world desperate for real connection. Each story published under this brand is a figurative campfire huddle with others, visiting late into the night, sharing lives and stories with one another.

There is something about the warm, inviting glow crackling away amid cold, dark silence that
creates a moment in time as the darkness isolates us from the rest of the world and our real lives, and we feel safe at that moment to lay our soul-selves bare before one another. We wanted this brand to feel like one of those cold fall nights around a campfire with friends, because sharing vulnerably one heart to another, is how we make a difference.